The #ExpressYourShelf campaign is running throughout October - a partnership between Tesco, Love Food Hate Waste and London-based environmental charity Hubbub.
The aim is to engage local young people and students on the issue of food waste, largely through social media. Recipes and tips for making use of food waste are being shared on social media using the #ExpressYourShelf hashtag, and an #ExpressYourShelf tweetathon is taking place on October 21. The three most creative entries will be awarded £50 worth of food vouchers.
A more interactive way of getting people to think about food waste. Image: #ExpressYourShelf
“Share a Shelfie expressing how you store your food, plan your weekly shop or use up your leftovers. Don’t be shy - #ExpressYourShelf ,” say organisers.
Nine bloggers from Glasgow, Belfast and Liverpool are taking on the challenge of living food waste free for a week in the Food Fighters Challengers. They will try to devise creative methods of storing, planning and using up food.
And 15 households in Belfast, Liverpool and Glasgow are trialling different waste-less technology, including Love Food Hate Waste’s Food Waste Kits.
By Lucy Purdy: firstname.lastname@example.org