Sainsbury's is installing Easter egg packaging recycling bins in 50 stores. Photo: Susannah Ireland/Sainsburys
The facility means all elements of Easter egg packaging – including plastic, film, card, foil and ribbon – can be recycled in stores. Easter eggs are often packaged in rigid plastic, which not all kerbside collections currently accept, and generate an estimated 3,000 tonnes of UK waste each year, according to government waste advisory body, WRAP.
All proceeds from the scheme will go to the Forest Stewardship Council UK which promotes responsible management of the world’s forests.
Last year Sainsbury’s recycled 153,993 tonnes of cardboard and 11,546 tonnes of plastic. However supermarkets are often criticised for their use of excessive food packaging.
Photo: Susannah Ireland/Sainsburys
Sainsbury’s head of sustainability, engineering, energy and environment Paul Crewe said:
“We’re proud to be the first to offer this cracking recycling facility to our customers and colleagues. Recycling is an important part of Sainsbury’s environmental commitment which we’re taking further than ever - sending zero operational waste to landfill and putting our minds to new and engaging schemes to help even more customers and colleagues recycle.”
The project has WRAP’s backing. Rachel Gray, behaviour change manager there said:
“Such a wide range of Easter Egg packaging can be recycled, from the foil that your chocolate egg comes in to your Easter egg box.”
The bins will be launched in 50 stores to begin with, until April 30.
By Lucy Purdy: email@example.com